Kicks Shoelaces

Welcome to Kicks Shoelaces, where small details make a big impact.

Founded in Australia and now proudly serving sneaker lovers across the USA, UK, and beyond, with warehousing in the US for faster local delivery, Kicks was started with one simple idea: your laces should work as hard as your sneakers do.

It all began with a common frustration: worn-out, dull laces make even the best shoes look tired. The options available were limited: they had poor quality and no style. Whether you were hunting for the perfect color or trying to add your own twist, finding the right laces felt like a mission.

So we changed that.

At Kicks, we’ve helped thousands of customers upgrade their kicks with premium flat, round, and rope laces in a variety of lengths and colors, each designed to elevate your sneakers, not just replace a lace.

Today, our product line extends beyond laces, featuring sneaker accessories and custom shoelaces for brands, events, and retailers looking to make a statement.

Because in our world, a lace swap isn’t just a refresh — it’s a reflection of your style.

Our Mission

Our mission is simple: to be your go-to destination for premium replacement laces and sneaker accessories. We offer a wide range of styles, colors, and lengths to suit every shoe and every personality.

Whether you're after a classic refresh or a bold style upgrade, we're here to help you find the perfect pair. We’re committed to exceeding expectations, serving a diverse community of sneaker lovers, athletes, and creators who want their footwear to reflect who they are.

For brands, teams, events, and retailers, we also offer custom and bulk shoelace solutions designed to make your brand stand out and your customers take notice.

Events & Activations

We’ve partnered with leading brands, teams, and causes to create custom shoelaces that do more than hold shoes together; they start conversations.

From national campaigns to global partnerships, our laces have supported meaningful moments around the world. We’ve teamed up with the Dallas Wings for the WNBA’s Play4Kay initiative, designed custom rainbow laces for the UK’s National Autistic Society, and supported autism awareness events with Autism Speaks (USA) and Aspect Australia through run and walk activations. We’ve also supplied thousands of themed laces for giveaways, retail events, and sports tournaments — proving that something as simple as a shoelace can make a big impact.

Whether you're hosting a major event, launching a new product, or looking to align with a cause, we make it easy to create custom shoelaces and accessories that leave a lasting impression. With fast turnaround, low minimums, and full packaging options, we’re here to bring your vision to life.